Iris Cohen-Kaner is an Industrial/Organizational Psychologist, specializes in leadership development, change implementation and MBO (Management by Objectives).

About the event:
Position Power vs. Personal Power, task-orientation vs. relationship orientation, vision and goals – all are going to be discussed and illustrated in the presentation along with relevant segments of Hollywood feature movies.

Please note the special day and location!
To register please send an email to: info@ILPMA.org
More information about the event:
http://ILPMA.org/Events.html

 

 

 

 

 

 

Out next event is scheduled to April 15th. More information
will be published soon.

 

 

To remove your name from our mailing list, please click here.

Questions or comments? E-mail us at info@ILPMA.org

www.ILPMA.org

May 2007

ILPMA Newsletter

New Job Offerings

· Product Manager—FutureItSoft (9/5/07)

· Product Manager for CRM—SAP (9/5/07)

· Product Manager—SAP (9/5/07)

For more details, please visit our website:
www.ILPMA.org/Jobs.html
Text Box: Inside this issue: Next event with Iris Cohen-Kaner, Ph.D. Tuesday, June 12 New Job Offerings & requests ILPMA activities This Month’s Article: An interview with Nokia’s senior marketer Upcoming local/global events Text Box: Contact us: Info@ILPMA.org www.ILPMA.org Text Box: Wish to extend your business contacts? Join ILPMA Group in Linkedin (for ILPMA members only)

Upcoming Global/Local events:


Software Marketing Perspectives Conference, May 23-25, 2007
Boston Marriott Newton Hotel in Newton, Mass.
http://www.smpevent.com/

Gartner 18th annual Regional Conference, May 29-30, 2007
Hilton, Tel-Aviv
http://www.gartner.co.il/EMAC18.asp?ref=hp

O’reilly Where 2.0 Conference, May 29-30, 2007
San Jose, California
http://conferences.oreillynet.com/where2007/

ILSI-Biomed Israel 2007, June 5-7, 2007
Tel - Aviv
The 6th Life Science and Technology week.
http://www.kenes.com/biomed/

 

Know about a global/local events that can be useful for ILPMA members?
This is the place to promote these events !!!
Please send the event details to: info@ILPMA.org

Job Requests

· Maya Kidron is looking for a product management position in an established marketing team
www.ILPMA.org/Jobs.html

Register today to our next event on
Tuesday, June 12 
Iris Cohen-Kaner, Ph.D
“Leadership in effective management”
Location: Univercity, Glilot Center

This Month’s Article:
Confronting proliferation in mobile communications:
An interview with Nokia’s senior marketer
The article is taken from: The McKinsey Quarterly web site (17 May 2007)

 

Keith Pardy, Nokia's senior vice president of strategic marketing, discusses the challenges of maintaining a strong global presence while keeping pace with the explosion of products and marketing channels.

“The Quarterly: Nokia and its competitors seem to be launching a lot more products currently than they did just a few years ago. Why?

Keith Pardy: People are different, so why should we expect them all to want the same product? We recently completed a global segmentation study, with 77,000 consumers from all over the world, to really understand their needs, attitudes, beliefs, and lifestyles. It showed us that there are 12 different groups of consumers out there, all with very different needs. For some, fashion and stylish looks are the key factors in the mobile device they decide to buy; for others, it’s about leading-edge technology and features. Or a device that helps you do your job on the move might be the must-have thing. If we are going to drive up our market share toward our goal of 40 percent, then we are going to need a product portfolio that’s both broad and tightly targeted.”

Read the full interview here (requires a short subscription to the site).