Text Box: June 07

ILPMA Newsletter

New Job Offerings

· Product Marketing Manager—Biolink (3/6/07)

· Product Line Manager —CPS (28/5/07)

· Product Manager—Voltaire (27/5/07)

For more details, please visit our website:
www.ILPMA.org/Jobs.html
Text Box: Inside this issue: ILPMA last event Next event on September New Job Offerings & job requests This Month’s Article: Managing a market driven product portfolio Upcoming local/global events Text Box: Contact us: Info@ILPMA.org www.ILPMA.org Text Box: Wish to extend your business contacts? Join ILPMA Group in Linkedin (for ILPMA members only)

Job Requests

· Dorit Akva is looking for a new job (27/5/07)
Read Dorit’s CV:
http://ILPMA.org/JobRequest.html#DoritAkva

Next ILPMA Event  - September 2007 More details will be published in our next Newsletter.
Get updated: http://ILPMA.org/Events.html

ILPMA Last Event:
We would like to thank Iris Cohen Kaner from University for the great practical lecture we had.


Iris introduced the differences between a manager and
a leader. What special characteristics each of them has and where we locate product managers on the scale.
We had an interesting open discussion between our members and we also saw two short relevant videos.

Let us know what you think about the event: info@ILPMA.org

Upcoming Global/Local events:

 

Oracle Technology Day, June 25, 2007

Avenue, Airport City, Israel

Details

 

Ness, Sybase, June 25, 2007

Sheraton City Tower, Ramat Gan,

Details


People and Computes, SD 07, July 17-17

Dan Panorama, Tel Aviv

Details

 

McKIt, The Israeli PLM Day, July 11, 2007

David Intercontinental, Tel Aviv

Details

 

International Conference on Agile Manufacturing—ICMA07,
July 9-11, 2007
Durham, UK
Details


Media-Boom Event, August 1, 2007
Shenkar, Ramat Gan.
Register Today: mediaboom@shenkar.ac.il

Details

 

Software Marketing Perspectives Conference, May 23-25, 2007
Missed it? Couldn’t find a flight to Massachusetts?
Watch the presentations on:
 http://www.smpevent.com/presentations-may-2007.htm

 

Know about a global/local events that can be useful for ILPMA members? This is the place to promote these events !!!
Please send the event details to: info@ILPMA.org

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Questions or comments? E-mail us at info@ILPMA.org

www.ILPMA.org
Text Box: Call for speakers: Are you interesting to present in our next events? Have an interesting story from your professional experience? Please send your presentation abstract to: info@ILPMA.org.

This Month’s Article:
Managing a Market-Driven Product Portfolio

By Mike Marfise (6/6/2007)

 

“Managing a product portfolio involves more than just balancing resources for existing products.  Product managers must help maintain a full pipeline of new products and product enhancements.  For many companies, this part of the process is driven internally, with a focus purely on allocating resources, ROI, and risk/return.  But the increasing pace of business change and increasingly higher expectations from customers is compelling companies to re-think how they manage their suite of offerings.  This article discusses the evolution from an internally-driven portfolio mindset in favor of one that focuses on delivering market value, and how making that transition can shorten the product release cycle while improving product-to-market alignment.”

Get some operative tools for good product development:

· understand your market

· link products to business strategy

· prioritize requirements

· understand alternatives and impacts of decisions

Read the full article here.