Next Event - January 4, 2011

The Strive For Product Excellence

** Sponsored Event by Netcraft **

Register here
Registration is free for ILPMA-PDMA Israel members and associates.

Our Guests:

Oren Shtang, VP of Customers, Netcraft

Lior Yair, Head of User Experience, Netcraft.

Date	Tuesday, January 4, 2011
Time	18:30-21:00
Location	IDC Herzliya , School of Economics (room E301) Directions
Agenda	18:30 – 19:00 Reception and networking 19:00 – 19:10 Introduction - Osnat Niv Assa, President, ILPMA-PDMA Israel 19:10 – 20:30 The strive for product excellence - Oren Shtang, VP of customers, and Lior Yair, Head of user experience, Netcraft 20:30-20:45 Q&A

About the presentation:

Part 1 - See how constant evolution of new technologies and smart devices, alongside changes in user behaviors and progress of social media, present Product Managers with a shorter product life cycle and the need to innovate and release updated versions more often.

Part 2- A showcase Eye Tracking, which is widely considered as the best Usability Testing method to date. The lecture will provide an insight in to current research methodologies, along with many actual research examples conducted worldwide.
Examples will address: software usability testing, web usability (ecommerce, games, video), mobile testing, product design & shelf placement etc.

About the speakers:

Oren Shtang, VP of Customers, Netcraft
	Oren manages Netcrafts' Marketing and Project Departments. Provides ongoing supervision and advice to Strategic Customers in Telecom, Financial, Insurance and other business segments
Lior Yair, Head of User Experience, Netcraft.
	Lior manages all Research, User Interface and Design activities performed by Netcraft's User Experience team. Has a unique experience in the fields of Usability Testing and Eye Tracking technology. Amongst the founders of the UXI – the Israeli User Experience organization, and a regular speaker in academic institutions, lectures and professional gatherings.

An innovation-focused User Experience agency, that has a decade of experience in usability studies, UI, Design and development, in software, web, smartphone & tablet environments. Netcraft has partnered with the several departments of Bar Ilan University and Haifa University, in conducting Usability studies and lectures to students.

Registration is free for ILPMA-PDMA Israel members and associates.
Register here: http://www.eventzone.co.il/EventsSites/ILPMAJan2011/signup.html

Next Events
Past Events

Networking

The events also serve as a good opportunity to meet with product managers from many companies in various industries.

Speaking Opportunities

We are looking for volunteers with solid presentation skills who are willing to contribute by lecturing about their experience and/or topics related to product management (such as: strategy, marketing, customers, requirements, etc.). The lecture can be on a theoretic topic or a business case.

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