Next Event - July 27, 2010
Roee Adler – Chief Product Officer at Soluto"Insights from planning to, launching at, and winning TechCrunch Disrupt "
Register here
| Date | Tuesday, July 27, 2010 | ||||||||||
| Time | 18:30-20:30 | ||||||||||
| Location | IDC Herzeliya, School of Economics, room E201 | ||||||||||
| Speaker | Roee Adler – Chief Product Officer at Soluto "Soluto - Insights from planning to, launching at, and winning TechCrunch Disrupt" |
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| Agenda |
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About Roee Adler:
Roee started programming at the age of 11. After leading a software group in a security organization's elite R&D unit, he worked as a device driver developer for Envara, acquired by Intel in 2004. Since then, Roee has managed product design and development in several industries, including: water technology (Miya), location-based services (AeroScout), and music (Neocraft, where Roee was co-founder).
Roee is married to Avital, a brain scientist and is a big fan of judo, soccer, and classic movies
About the presentation:
Soluto was founded on Dec 2007, and remained in stealth mode until its launch in May 2010, in the startup battlefield at TechCrunch Disrupt, New York. Soluto won the start-up competition and has since been booming in distribution and coverage. Operating with no PR agency of any kind, we were featured in the New York Times, CNN Money and many other publications.
In this presentation I will share the thought processes leading to the launch, insights from the competition itself, and our thought processes following the win. I will share how we treat our users and what kinds of user dialogs we engage in, which is a huge part of our product management work and where we successfully use the most modern platforms. Soluto is in a unique situation and what works for us may not work for others. But – most companies are in some kind of a unique situation, and I’m sure many of our insights can be extrapolated to other contexts. That’s why the presentation will not focus on what’s right or wrong (because I have no idea what’s right or wrong), but on what led us to take the decisions we took, which in our case turned out to be good ones.
About Soluto:
Soluto's goal is to bring an end to the frustrations PC users encounter, with transparency, killer technology, and the wisdom of the crowd. Soluto's software combines low-level driver technology with collective wisdom, to detect PC users' frustrations, reveal their cause, learn which actions really eliminate them and improve user experience. All this data is gathered in Soluto's PC Genome, a knowledgebase of frustrations and solutions built automatically through the usage of Soluto software, for the benefit of all PC users.
Register here: https://www.eventzone.co.il/EventsSites/ILPMAJuly2010/signup.html